She’s a savvy professional this one! Shops twice a year. Once for Autumn/Winter and once for Spring/Summer. Avoids sales because she knows they waste her time. Her experience is that her size is ‘never’ on sale. She’s busy running a family, running a business or managing a team. She avoids the overwhelm of too much stuff in her wardrobe.
Quality is at the top of her list of priorities when it comes to her wardrobe. The same principle applies to the car she drives and appliances in her home. She’s just not a ‘house wine’ kind of woman. I get it!
Function is crucial. The garment must apply in at least 3 areas of her life i.e. business, work casual and home social. It simply must earn its rent in her wardrobe. Happy to pay for quality if she can see the value and cost per wear. It’s that simple!
Time is of the essence. She knows what she does not know and she outsources to get assistance. She provides her stylist with a brief, turns up, tries it on, eliminates some, chooses others, takes advice, knows herself. She is decisive. She’s fast. No fluffing about. She values and appreciates good service. She is grateful for the value adds like tailoring, delivery to her home or office, sourcing of the right shoe or handbag.
She is not a slave to ONE or TWO designers. She is open to change. Staying fresh and current is important for her branding. Blending in is just not her thing. She understands how powerful perceptions are and the impact of how she feels in her armour every day. Trying new looks and new labels is just part of what she does.
Online shopping is just not her thing. It’s a time waster. The marketing is genius! And it never looks right when she tries it on so it just hangs in the wardrobe taking up valuable space.
The professional shopper knows that a job worth doing is worth doing well. She’s a hard marker. It had better perform. She won’t hesitate to speak up if something is not right!
Keen to know what kind of shopper you are? Email me firstname.lastname@example.org for an image audit.