I’ve been thinking about how many women shop. Two things come to mind, mindlessly and too bloody much. Reacting to a sale rack, picking up a bargain here or there is what I observe many women doing. When I’m doing a wardrobe audit, guess what they never wear???? The bargain! It usually still has it’s swing tag on it. Why is it not worn? Because there has been little or no thought go into how it will integrate with your current pieces. Makes it a huge waste of money as it’s cost per wear is high.
So I’d really like to say at this point that most of you have only one or two items in the wardrobe like this. Alas, I cannot. You have a heap of poor purchases, a mountain of stuff you NEVER wear and can’t even remember why you made the purchase.
What I do know for sure is that the purchase was made mindlessly, meaning you gave it zero thought. So what’s the solution to saving money on your wardrobe purchases?
Once again, it’s two things:
Be mindful - this is simply having a plan of your wardrobe that fits how your life looks now, not 5 years ago, now! Have a good look at your life. What do you do? What are the wardrobe pieces that will serve you? Are you time poor, environmentally conscious, have an ethical bias? This will impact what you buy. Not sure how to do that? Click here for a complimentary image audit. We will get you sorted.
Shop only twice a year - In Australia the fashion scene operates in two seasons, Spring/Summer and Autumn/Winter. In a nutshell, the theory is that you invest in the best basics you can afford. The better your purchase the longer they will last. I DO want to hear the high quality problem of ‘oh now, my favourite black pants are dead’. Yes, makes my heart sing. I do love to hear that problem. Means your cost per wear is low and you have made a great purchase. Then you add in one or two great seasonal pieces that will serve your lifestyle, work back with everything you currently have and keep you up to date. If you are in business, perceptions are powerful and this will be important to you. The key to doing this well is to know what works for you and how your style direction pans out! More on that soon. Stay tuned!
Employ these two principles and I guarantee you will save a heap of dough. I schlepped up to my favourite tailor to have 7 garments altered this morning. This time last year they fitted me well. Now they don’t. Because I have purchased quality, it’s worth having the alteration done. Now the cost per wear continues to rock down to a lower number. Smart shopping I say!