Australia and the rest of the world are currently flooded with fast fashion. What that means is that it is junk.
Garments have been cut en masse to save money, fabric is cheap and scratchy, marketing and merchandising is brilliant! Designed to draw you in and spend up baby! Wear it 2 or 3 times and be prepared to toss it out. I promise it will pill, change its shape in the wash or lose it’s colour in your front loader. Fast fashion is designed to be disposable.
Of great concern to women in their twenties and thirties right now is ‘who made my new top?’ ‘is she being paid a living wage?’ ‘when did she last see her children?’ There are ethical concerns around fashion. Things are changing.
So why purchase quality? Three reasons:
- You are worth it - quite simple really. You are worthy of a lovely silk shirt instead of a cheap polyester one that will stink in an Australian summer and never launder well. Silk and quality cotton are your birth right woman. You are a role model to your daughter, your niece or your younger work colleagues. Show them who you are as you value yourself to purchase quality. Don’t be afraid to wear the same thing and do it differently. Make a decision to be ok about being worth it. You can’t give what you don’t have. Be a visual demonstration of a woman who knows her worth. Be courageous!
- Spend your money wisely - You work hard, times are tough. Investing in quality that will work hard across 2 or 3 areas of your life is smart. It reduces your cost per wear and earns it’s rent in your wardrobe. Some women may say ‘oh I’m bored wearing the same thing?’ My response is that she her blinkers on and is not seeing what might be possible. Purchase quality and watch how well it wears, watch how well it launders and how much you can do with it. You will buy 4 cheap shirts to one good one. You will save money. I promise you.
- Consider your ethical conscience - If you have a job, a roof over your head tonight and a warm meal in your belly today you are called on to step up for your sister in Bangladesh or Vietnam who is not earning a living wage on that piece of fast fashion you are wanting to buy. She deserves better. Ask the question, ‘who made my shirt’? Put some pressure on the designers. Do some research. Purchase quality, make it last. Buy less. Time to get creative with how you make your wardrobe work harder for you.
If you would like to see how you can work it in a more sustainable manner, click here for a complimentary image audit now.