How much influence does your team have?
They are highly educated and knowledgeable in their profession. Could use a little more polish and confidence. Here's the brief: "lacking confidence and presence".
Authenticity is about commercially smart people looking the part. It's not about pretending to be someone you are not.
We worked on five simple modules in a three hour session. The science of first impressions is important because it allows smart people to understand why soft skills such as personal branding and communication really matter. Gone are the days of this being a luxury. In 2014, it is an absolute necessity.
The live intervention with the business leader was a shining example of gaining some clarity on how it applies to an individual. Brave move!
The next module on quality opened up a conversation around the company brand and how as individuals we reflect those values. The discussion was robust and necessary. It was clear that there was work to be done here. They got it.
Today I made the follow up call to check in on the progress after our personal branding session a few weeks ago.
New work attire was purchased by some team members, others updated accessories that reflected the company’s branding and others simply polished their shoes.
They have supported each other in this change and that has impacted how they work together.
The business leader was wanted this program to provide a level of confidence and influence. He got it. Everything else is a bonus. Other business units are looking at them saying ‘Who ARE they?’ That’s the kind of PRESENCE you want to have in business!