Last week I attended the annual Barrett sales trends breakfast event for 2019. Every year Barrett publish a sales trends report. This year it’s about TRUST and I’ve contributed to one of the trends building trust through personal image. You can download it here.
This event was by far one of the most insightful events I have attended. Speakers included Sue Barrett, Barrett Consulting regarded by many mainstream business publishers/editors as one of the most authoritative thought leaders reporting on the selling profession in Australia today, Suzanne Paynter, Strategy and Policy Advisor for the Future Business Council and Andrew Smith, head of business banking at Bendigo Bank and Adelaide Bank. The Q&A was dynamic. I felt like I was part of an active ABC Q&A audience. People stayed after the event had finished, in conversation, real conversation.
I got all fired up! They spoke about Australian leaders being entitled and status seeking. The superstar leader is on the way out. Servant leadership is what truly works. Teams working together for better outcomes. Solution selling requires an entire team. I’ve worked on boards where directors behaved in an entitled and greedy manner, totally unconscious of why they are there in the first place. Change is coming.
Brand and purpose is now moving beyond the logo and the nice looking website. It’s about ‘being’ your values. Being the promise to look after your team so they will look after your clients. I love this! I’ve just started working with a new leadership profile on ‘being’, first of it’s kind developed by passionate Australians determined to make a difference in the business world.
Leaders are role models, they coach, give feedback, collaborate and foster teamwork. They have mastery over strategy and purpose.
Royal Commissions in Australia have identified greed, dishonesty and unethical behaviour. Building trust is a long term process that can be broken in a second. Clients want meaningful engagement. How we connect and communicate with our clients matters more right now than it ever has.
First impressions count and Australians are mistrusting of one who is too slick in appearance. There is a move towards being more authentic with behaviour and how we present. What does that look like for you? Click here to apply for a complimentary image audit in April. We will be happy to provide you with some honest feedback that will make a difference for your business.